custom fishing rods hawaii Okuma Hawaiian B Menpachi Rod Model Length Power Action Line Rating Lure Rating Guides Sections Weight HWU Now available online and in-store!

Why Spring Fish Behave Differently Post-spawn fish have one priority: refuel

This reel works especially well for anglers who want one dependable option that can handle a wide range of fishing situations

Black seems to be a color that is hard to beat for bluegills

Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport

If FFS is your game, you likely already have your favorite lures that seem to trigger the most strikes from fish that originally seem disinterested

Colors such as Junebug, plum, and black/blue are staples